Karaoke Do or Dare
Karaoke: the sing-along-experience and only sane thing to do when you and your most intimate group of friends have been infused with a little (or enough) liquid courage to make you … Continue reading
Tell Me Something (New).
Imagine you’re on a train and almost immediately after it’s departure, you feel a gradual brake until you’re at a complete standstill. Right on cue, the conductor’s booming voice comes … Continue reading
Serenade in Your Pocket.
It’s an unwritten rule in my department: thou shall not return from vacation without goodies to share. My coworker, who recently went away to Brazil (number 9 on my bucket … Continue reading
The Problematic “P”
The trademark battle is on. The contenders, Path—the latest social media platform touting its’ friendly ad-free zone—and Pinterest, are hashing it out over the rights to an irreplaceable letter in their logo … Continue reading
Some PSL Lovin’
I guess it’s official: fall is on our heels. While the passing of Labor Day did send a few red flags my way, the true culprit in jolting me to … Continue reading
The Opportunist
The branding opportunist never lets a timely moment slip through their fingers. Here is a case-and-point: Nike promotes this featured photo as inspiration on its’ Facebook page moments after the … Continue reading
A Letter of Apology.
Although I’ve been M.I.A., you have not been forgotten, fellow brandiacs. Next week, I’ll be back at it with more tales and observations that I’ve been dying to post. In … Continue reading
Brand Yourself. Be Likeable.
You’ve done it before. We all have. The nerves overcome us and we find ourselves falling into the realm of familiarity—pitching the same humdrum networking introduction, “Hello. My name is … Continue reading
Hoodwinked and Bamboozled Free
As a few of my coworkers gathered around the communal office table where we occasionally meet to eat bagels, gab about celebrities, and prepare for the day ahead, an interesting … Continue reading
Bonafide Brandiac 